The consumer also plays a role in the feedback-gathering process after a company’s offering hits the market. It is one of the most important aspects of marketing. Consumer communication and persuasion is an essential part of any Marketing Strategy.In fact, it is the starting point of all improvement as consumer voices provide companies with the data such as where they are lacking and what all they could do to improve the product or service. For example, in a consumerist society, the constant consumption of goods provides many different people and industries with jobs. At its heart, consumerism is the idea that people buy goods on a mass scale from producers (business owners). In business, the function of marketing is to bring value to customers, whom the business seeks to identify, satisfy, and retain. Consumer behavior is the study of how people respond to products and services, followed by their marketing and selling. These are some of the important consumer trends that I believe will impact marketing strategies in the near future: Sharing economy: A continued blurring of the boundary between producers and consumers, as “everyday people” take on the roles of hoteliers, taxi drivers, and even advertising agencies. Marketing is a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for others. Many people around the world work to consider consumer ethics and make ethical consumer choices in their everyday lives.They do this in response to the troubling conditions that plague global supply chains and the human-made climate crisis.Approaching these issues from a sociological standpoint, we can see that our consumer choices matter because they have sweeping economic, … There are several marketing strategies used for influencing consumer behavior which affects the buying decision. Effects of Consumer Behavior on Marketing Strategies. 1. Why Consumer Behavior is Important for Business Managers? The Importance of Consumer Insights in Today's Marketing Strategies 11/04/2014 08:45 am ET Updated Jan 04, 2015 It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? Each sector is different, and the way to find out how to consumer is going to behave is important.. Now that we have understood the concept, let me straightaway give you pointers on the importance of consumer buying behavior. Consumer behavior is concerned with all aspects and activities of purchasing behavior as well as all people involved in purchasing decisions. Here are some effects that the study of consumer behavior is having on marketing strategies. Marketing campaigns influence purchasing decisions a lot. Many things can affect consumer behavior, but the most frequent factors influencing consumer behavior are: 1. Marketing campaigns. It’s of huge importance to managers because the focus on consumers is the key contributor to the marketing … The Four Types of Consumerism in Marketing. Business organizations across globe try to influence consumer by encouraging them to buy products and services. Understanding how consumers make purchasing decisions is critical for companies when they market products or services. After implementing your marketing plan and releasing the product or service, you need to track results and continually monitor consumer needs so you can improve on the offering in the future. The above examples are only a few in the complete canvas of consumer buying behavior. This is done by studying about the needs of the consumer and creating appropriate strategies so that consumer buy products. This system is vitally important to the economy because it is a major factor in job and wealth creation. If done right and regularly, with the right marketing message, they can even persuade consumers to change brands or opt for more expensive alternatives.