Consumers want commitments to reducing the level of plastic used in packaging and, instead, want brands to demonstrate that they are using more sustainable forms of packaging. And these consumers are putting their dollars where their values are, spending $128.5 billion on sustainable fast-moving consumer goods (FMCG) products this year*. It focuses on the needs of high-growth organizations operating in the consumer lifestyle products, retail and apparel industries. © 2020 GlobeNewswire, Inc. All Rights Reserved. So it appears that some categories that are behind in sustainability-marketed product share are making up for lost time. For more information, please visit www.cgsinc.com and follow us on Twitter at @CGSinc and @BlueCherryCGS and on Facebook. Ethical Consumer Markets Report 2019. It added that consumer’s consciousness of sustainability will continue to grow alongside greater awareness of climate change, resource depletion and the implementation of carbon taxes. Ecovia Intelligence projects the market to grow at a healthy rate from 2019 to 2023. The survey included 6,000 consumers, ages 18 to 70, in 11 countries across Asia, Europe and North America. Investment in Impossible Foods’ plant-based meat substitutes grew from US$6.2 million (A$9.1 million) in 2011 to US$114 million (A$168 million) in 2018. Consumer demand for eco-friendly, sustainable products is transforming the supply chain. Retailers are racing to meet rising consumer demand for sustainable or environmentally friendly products. This piece asserts that brands can no longer claim that there is a low demand for sustainable products. But some studies find the actual purchases of sustainable products to … While Canada lost more than 7,000 jobs in March 2019, unemployment remains at a historical low of … Most Consumers Want Sustainable Products and Packaging. Sustainable product sales … The forces for change in a consumer society. • Across all categories, delivered $113.9B in sales in 2018, +29% vs. 2013 (Slide 5) • Across all categories, account for 16.6% share of market ($), up from 14.3% in 2013 (Slide 6) Ethical and Sustainable Trends 2019. The campaign will discuss the need for sustainable consumption globally, as well as highlighting the important role that consumer rights and protection can play. … What do these findings mean for corporate managers and investors? ... have taken note of the demand for natural products. For example, “plant-based” is not a material issue in cereals, as most are plant-based; it is in detergents, where it means toxic chemicals are not used. Products marketed as sustainable are driving product and category growth. A 2019 survey led by Hotwire found that 47% of internet users worldwide had ditched products and services from a brand that violated their personal values. Corporate leadership should no longer give brand managers a pass when they claim that there is no demand for sustainable products. Nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. But many of the world's biggest FMCG companies are … Demand for sustainable products transforming the supply chain TAGS: Ingredients Supply Chain Sourcing To support sustainability and transparency, industry is working toward common goals such as securing the supply chain, reversing the effects of climate change and improving collaboration among players. Our analysis did not include the term “natural” (which is ubiquitous but means nothing) or marketing claims related to social causes or charities. Consumers demand more transparency and want companies to tackle ... and UK supermarket chain Waitrose has committed to using all Fairtrade cocoa in its own-brand confectionery products by the end of 2019. In our April 2019 Omnibus study of more than 21,000 U.S. households, we found that products that are environmentally friendly and use recycled packaging resonate most strongly with consumers overall. A new study, looking at the sales from 2013 to 2018 of products marketed as sustainable, finds the conventional wisdom isn’t true. Despite price still being a big factor in purchasing decisions, consumers are putting an emphasis on sustainability, and are also increasingly focused on shopping with brands whose mission they care about. A global study found that 81% of respondents felt strongly that companies should help improve the environment. We examined over 36 categories and more than 71,000 SKUs, which accounted for 40% of CPG dollar sales over the five-year period. In 2017, 25% more companies were promoting the environmental benefits of their products and 40% said they were taking action to improve the eco-friendliness of their products. For 35 years, CGS has enabled global enterprises, regional companies and government agencies to drive breakthrough performance through business applications, enterprise learning and outsourcing services. In more than 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts. According to Mintel’s recent report, natural soap, bath and shower products are most active in APAC (64% of recent launches vs 59% globally).However, the focus is on established claims such as botanical/herbal ingredients (56% of launches). The shift toward eco-friendly, sustainable products has been in … Retailers in France, Germany, Italy, the Netherlands and Spain find growing consumer demand for sustainably sourced products. Given the evidence that consumer tastes are changing, an attitude of “Why mess with a recipe that has worked well over the last 40 years?” is the wrong one to take. Buyers want sustainable products; and over one-third will pay 25% more for themAcross the U.S., businesses are taking action to implement more eco-friendly processes and products. Demand for sustainable products is increasing – particularly amongst younger consumers. Robust demand for natural ingredients provides opportunities for potential suppliers in developing countries. retailers beyond products and services into selling engaging holistic consumer experiences. To a certain degree, products that need to have a higher degree of efficacy (such as laundry care and sanitary napkins) were more likely to have a lower share of sustainability-marketed products, perhaps because consumers are concerned about performance trade-offs. Abstract We investigate determinants of consumer demand for circular (reused and remanufactured) products. Companies have used this conventional wisdom as justification for not making their products more sustainable. Interestingly, support for carbon labelling was lowest in Sweden, where just under half (49%) of consumers believe it is a good idea. Business News Daily Writer Jun 04, 2019. In 2019, almost 60 percent of surveyed Gen Z consumers in the United States and Canada stated that they prefer purchasing environmentally sustainable products. Consumers International has announced that the theme for World Consumer Rights Day 2020, 15 March 2020, will be ‘The Sustainable Consumer’. Consumer expectations are high for eco-friendly products, especially with Gen Z buyers, https://www.cgsinc.com/en/infographics/CGS-Survey-Reveals-Sustainability-Is-Driving-Demand-and-Customer-Loyalty. Yet, the general public is more likely to return to a brand based on the quality of the product, rather than sustainable practices. Our analysis looked at products’ on-pack communication about their sustainability. Consumer demand for sustainably produced food is rising, the report says. Click the menu icon to display the main navigation. According to Bloomberg, in 2019, Gen Z will surpass Millennials in 2019, comprising 32% of the global population of $7.7 billion. Randi Kronthal-Sacco is a Senior Scholar, Marketing and Corporate Outreach for the NYU Stern Center for Sustainable Business. Natural products are booming at the moment, with natural and sustainable claims on the rise. Consumer demand for eco-friendly, sustainable products is transforming the supply chain. Consumers today must feel a connection to brands that goes beyond cost and easy availability to drive true loyalty. Despite being a relatively new buying group, Gen Zi shoppers make up some of the most conscious buyers, with 68 percent having made an eco-friendly purchase in the past year. The current global movement towards the banning of plastics is an initiative that resonates well with today’s Australians. Shoppers spent $128.5 billion on fast-moving consumer goods products — items like food, toiletries and other consumables — in 2018, Nielsen reports. Ethical and Sustainable Trends 2019. Load Video. Our BlueCherry® software helps brands meet these demands and deliver on the promise of sustainability and transparency.”. Media Contacts:Susan Sweeney, CGSnewsroom@cgsinc.com, i For the purposes of this survey, Gen Z is defined as 18-24 (the older members of Gen Z with buying power). The more companies embrace sustainability, the more they change the product and retail landscape. Seventh Generation, Sundial Brands, and Pukka Herbs. People say they want sustainable products, but they don’t tend to buy them. CGS’s BlueCherry® Enterprise Suite provides clients with a powerful, comprehensive set of tools to drive their fundamental business processes. Lifestyle shifts have produced a new generation of consumers, driving a wave of natural product releases ... View Research in 2019. We made no attempt to assess if products marketed as sustainable were, in fact, sustainable. Demand for carbon labelling is highest in Southern Europe, with the vast majority of respondents in Italy (85%) and Spain (80%) believing it is a good idea to use them on products. An FMCG Gurus survey of 20,000 global consumers conducted in Q3 2019 showed 61% of consumers believe brands and manufacturers should be doing more to protect the environment. Conducted in April 2019, the purpose of the survey was to identify consumer purchasing and consumption habits regarding different types of packaging and products, as well as consumer views related to recycling and reuse of materials. Tensie Whelan is a clinical professor of business and society and the director of the NYU Stern Center for Sustainable Business, and she sits on the advisory boards of Arabesque and Inherent Group. Food retailers in France, Germany, Italy and the Netherlands are finding growing consumer demand for sustainably sourced products, according to a survey of over 1,800 companies in the five countries by the International Trade Commission. Most Consumers Want Sustainable Products and Packaging. CGS surveyed over 1,000 U.S. individuals (ages 18-65+) on how sustainable products and business practices are driving their buying preferences. This report was introduced in 1999 to bridge the gap between consumers’ claims to shop ethically and the actual impact of their consumption decisions. It also analyzes the role businesses and destinations play in mainstreaming responsible tourism. Demand for sustainable clothing is particularly prevalent in London, where 51% of shoppers are willing to pay a higher price for recycled products. CONSUMERSWILL PAY MORE FOR SUSTAINABLE PRODUCTS Although over 1/3 of consumers are willing to pay 25% more for sustainable products, Gen Z is more willing to pay 50-100% more compared with other age groups. The BlueCherry Enterprise Suite’s built-in capacity addresses the needs of all core management, planning, product development, manufacturing, logistics, finance and sales functions. Consumers also note the importance of sustainability when making purchasing decisions for retail goods (48%), office goods (47%) and luxury goods (44%). Consumers find both of these qualities to be the most important to their decision making, as well as top attributes they would pay more for across all categories. These brands speak to consumers’ interest in aligning their shopping with their values: Hellmann’s uses 100% cage-free eggs in its U.S. products, for example. COLORADO SPRINGS, Colo.; June 4, 2019 – More than half of consumers said they would pay more for sustainable products designed to be reused or recycled, according to results of a . “Bringing down the prices of eco-friendly products will come from massively growing demand for eco-friendly products,” said Joe Sanberg, …

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